| Please see the Landscape
Design/Consultation Contract and the Residential
Design Analysis Questionnaire .
The process of building a good (
an integrative approach to NATURE BY DESIGN ) landscape involves
four distinct steps: client input, design; installation; maintenance.
Failure to consider any one facet can affect the success of a landscaping
project. An extremely well conceived landscape cannot succeed if
it is poorly installed, nor can a poorly designed landscape be redeemed
by good installation procedures. Development of the landscape throughout
its history requires high maintenance standards.
The design process begins with a thorough design analysis, consisting
of a site analysis and an analysis of people's needs. Until the
needs of the property and the people using it are known, they cannot
be met. As a part of the site analysis, the land itself must be
studied to determine if alterations are necessary to provide drainage,
usable areas, and a more comfortable environment. A general study
of these beneficial land features, as well as those requiring alteration
is best; they are refined later, as plans are completed.
After all factors surrounding the person’s home or business,
the land surrounding the home or business and its occupants have
been studied, the designer can start to formulate specific design
concepts. The property is then divided into usable sections for
the functions defined in the design analysis. The necessary terrain
modifications are planned. Shade, wind protection, screening, and
enclosure can then be provided. At this stage of the design process,
it is best to make general choices, not choosing specific materials
until all design criteria have been evaluated.
All circulation routes are also considered during this design stage.
Again, it is best to determine the general size and shape of sidewalks,
drives, patios, and so forth, without specifically determining the
surfacing to be used. Aesthetic decisions come later.
After all general determinations have been made about area sizes
and shapes, environmental requirements, and circulation routes,
the aesthetic design factors can be considered. The design becomes
more specific at this point. Choices are made: a trellis or a tree
for shade; a wall, fence, hedge, or mass planting for a screen;
social pods or social gathering places; etc.. Ground-surface patterns
take form as surfacing materials are chosen and lines of demarcation
are determined. Incorporating nature ( ex. Water garden, butterfly
garden, etc.) into the design is an integrative approach that effectively
ties the elements together. While some areas of the landscape will
stimulate a peaceful feel, others will promote a visual treat. Textures,
colors, and forms are blended together to form a functioning landscape
that is a visual treat. Materials selection climaxes the design
process.
The experienced designer will mull the separate parts of the design
process over simultaneously as he proceeds. The designer continually
shifts his attention from one factor to another, ensuring that the
final design will be unified in all phases.
Ideas that have been conceived in the designer's mind during the
design process are recorded on paper in such away that others can
read and understand them: this is the landscape plan. The plan must
communicate the plan’s ideas to the client as well as to any
potential installer. The importance of open communication between
the client and the designer is top priority. Open lines of communication
allows the designer to create a plan that meets the budgetary needs
of the client. The final design is a combination of the client’s
ideas and the designers knowledge. The final design (i.e. Master
Plan) is possible only when these elements of openness are present
. Recording the various design concepts on paper during the design
process allows the designer to relate one area to another, comparing
concepts for compatibility.
DO WE GIVE FREE ESTIMATES?
DO WE CHARGE FOR TRAVEL TIME?
WHY DO I NEED A DESIGN? I ALREADY KNOW
WHAT I WANT
THE AREA I WANT TO LANDSCAPE IS SMALL.
CAN I ASSUME THE DESIGN WORK WILL TAKE LESS TIME, AND THEREFORE
COST LESS?
WHAT GEOGRAPHICAL AREA DO YOU SERVE?
WE DECIDED TO TERMINATE THE DESIGN
PROCESS BEFORE COMPLETION. DO WE STILL HAVE TO PAY DESIGN FEES EVEN
THOUGH WE DON'T HAVE (OR NEED) A PLAN?
HOW MUCH DOES IT COST FOR LANDSCAPE
DESIGN WORK?
HOW LONG DOES THE PROCESS TAKE? WHAT IS INVOLVED?
WHO OWNS THE PLANS, IDEAS, AND INFORMATION
GENERATED DURING THE DESIGN PROCESS?
WHAT IF I DON'T LIKE YOUR PLAN - DO
I STILL HAVE TO PAY YOUR FEE?
I WANT TO INSTALL THE LANDSCAPE MYSELF.
WILL YOU DO THE DESIGN WORK?
WHAT IS THE AVERAGE COST OF A LANDSCAPE?
WHY DO YOU COLLECT A RETAINER FOR
DESIGN SERVICES?
WHY DO I NEED A LANDSCAPE DESIGNER?
CAN'T I DO THIS ON MY OWN?
WHAT IS THE DIFFERENCE BETWEEN DESIGN
AND CONSULTATION?
WHAT IF I LIKE THE PLAN, BUT INSTALLATION
COSTS FAR EXCEED MY BUDGET, DO I STILL OWE YOU FOR THE PLAN EVEN
IF I'M NOT GOING TO USE IT?
CAN YOU DO THE WORK IN STAGES / PHASES
IF I AM UNABLE TO AFFORD IT ALL AT ONE TIME? WHAT NEEDS TO BE DONE
FIRST?
WHEN THE LANDSCAPE PROJECT IS COMPLETED,
WILL I GET A FINISHED PLAN DRAWN ON PAPER?
CAN I HIRE SUBCONTRACTORS TO DO SOME
OF THE WORK INSTEAD OF YOUR COMPANY?
DO YOU HAVE REFERENCES AND / OR CAN
WE SEE YOUR WORK?
HOW DOES YOUR DESIGN-PURCHASE REBATE
WORK? WHY DO YOU GIVE A REBATE?
WHY DO I NEED TO SIGN A CONTRACT BEFORE
YOU WILL VISIT MY HOME OR BUSINESS?
WHEN IS THE BEST TIME TO CONTACT NATURE
BY DESIGN REGARDING A LANDSCAPE PROJECT IN ORDER FOR IT TO BE COMPLETED
BY A DESIRED DATE?
DO YOU PROVIDE ANY LANDSCAPE SERVICES
THAT DO NOT REGUIRE A DESIGN?
WHAT IS THE MINIMUM SIZE JOB THAT
YOU WILL ACCEPT?
Answers:
DO
WE GIVE FREE ESTIMATES?
Before answering this question, let's first define "estimate."
An estimate is based upon an approximate price for completing a
well-defined job.
If we receive a complete and accurate
set of landscape plans, detailed construction documents, and project
specifications for a project that we are interested in and qualified
to work on, then "yes" we will sometimes provide an estimated
price for completion of the project at no cost to the customer.
We only provide such services to existing and potential clients
who have expressed a genuine interest in wanting to use NATURE BY
DESIGN as their landscape contractor, and who are located within
our serviceable business territory. We also only provide such estimates
on projects for which we can realistically schedule commencement
of work in a timely fashion. In general, we do not seek to "bid"
on work where we are unfamiliar with the project designer, the customer,
or some other aspect of the project; NATURE BY DESIGN does not get
involved in this type of "free estimating."
Most of the time when people ask
us if we give free estimates, what they really mean is do we design
landscapes for free. Our estimate, or price, must be based on a
plan and a detailed set of specifications, which are the end product
of the design process. It is impossible for us, or anyone to give
a meaningful estimate without a plan that was generated through
the design process. To do so would be merely guessing. At NATURE
BY DESIGN, we charge for our assistance in conducting the design
process and in generating plans and specifications needed to develop
the landscape (see LANDSCAPE DESIGN / CONSULTATION
CONTRACT for details).
So, the usual answer to the above
question is "no" for the same reasons other professionals
(e.g., doctors, lawyers, architects, webmasters, financial planners,
consultants, etc.) do not provide services for free. A qualified
landscape designer has many years of focused education and experience
behind his/her advice. The landscape design process (see WHAT IS
LANDSCAPE DESIGN?) is both time consuming and exacting. It requires
skill, creativity, and the ability to communicate effectively with
others using several different types of media. To be effective,
it is imperative that a designer form a partnership with their clients;
all parties must be committed to the project, and trust each other.
For the client, this type of commitment and trust is easier when
the designer is formally working (i.e., under contract). Free plans
generally do not have the client's best interests at heart. Free
plans are usually, at best, a guess as to what the salesperson thinks
they can get the potential client to buy - this is salesmanship.
DO WE
CHARGE FOR TRAVEL TIME?
Yes. Travel time is considered a necessary part of the design /
consultation (D/C) process and is billed at the same rate as all
other D/C time (see LANDSCAPE DESIGN / CONSULTATION
CONTRACT for details). If we did not charge for travel time,
then our rates would have to go up to compensate for this expense.
We think it is fairer to you and easier to know what you are paying
for, by billing all time at the same rate.
WHY
DO I NEED A DESIGN? I ALREADY KNOW WHAT I WANT.
Before answering this question, let's define a few terms. DESIGN
is an information gathering and problem solving "process"
which is intended to bring together or define a plan for completing
a project (see WHAT IS LANDSCAPE DESIGN?). A landscape PLAN is a
communication device (it can be written, verbal, graphic, computer
generated, etc.), which attempts to translate the results of the
design process into a set of instructions for completing a specific
project. The terms design and plan are not synonymous, nor are they
interchangeable.
Our experience is that many people
who ask this question, in fact, really don't know what they want.
They may think they know what they want; however, when they go through
the design process they realize that many of their ideas just won't
work on their site. Others may say they know what they want, hoping
to shorten the design process, and thus reduce their design fees.
Ironically, design fees for this type of client are usually higher
because they try to skip vital steps in the design process, which
leads to many time-consuming dead ends. They don't realize that
good landscape design does not cost, it pays. The bottom line is
that if a person has the education, experience, talent, and creativity
of a professional landscape designer combined with the installation,
construction, and maintenance experience of a veteran field supervisor,
then they don't need our services; they can and should develop their
own landscape. When told this, many people realize they really do
need our professional help. At this point, we have a client who
is committed to working honestly through the design process with
us. The end result is usually a very well developed landscape.
A professional landscape designer
may ask questions about the site and the client that the homeowner
or business owner might not think to ask. These questions are the
basis of the design process.
The key to the development
of a good landscape is the design process; this is the basic and
founding premise on which Nature By Design operates it’s Landscape
Division.
THE AREA I
WANT TO LANDSCAPE IS SMALL.
CAN I ASSUME THE DESIGN WORK WILL TAKE LESS TIME, AND THEREFORE
COST LESS?
There is a correlation between design
fees and project size/complexity. The design process takes longer
for larger, more complex projects, because there is more work to
do: more information to gather, more measurements to take, more
problems to solve, etc.
Small spaces, however, frequently
present bigger challenges on a per-unit-of-area basis. Many people
think that since the space they are dealing with is small, it must
be simple and easy to deal with. The fact is, small spaces present
complex and challenging problems for designers. When space is at
a premium, there is little room for error. Larger spaces, on the
other hand, can absorb more flaws without being severely handicapped;
and, in many cases, the flaws are not even recognized except by
the most trained observers. Most designers consider small spaces
to be far more challenging than larger spaces.
The size of the task is usually
inversely related to the size of the space. Do not confuse small
with simple, where simple is equated with less expensive. As a general
rule, small projects are considerably more expensive per applicable
unit of measurement than larger projects. Small spaces do present
big challenges!
WHAT
GEOGRAPHICAL AREA DO YOU SERVE?
Most of NATURE BY DESIGN work is carried out
in Madison, Rankin, and Hinds Counties. At least ninety-five percent
of our job sites are located within a twenty-mile radius of our
headquarters in Madison. Beyond twenty five miles, mobilization
costs can become excessive.
Occasionally, we do take on distant
projects (ranging as far as 300 miles), but only under certain circumstances.
Such circumstances include a customer who, for whatever reason,
wants only NATURE BY DESIGN to design and build their project, and
is willing to pay the extra costs associated with distant travel.
Furthermore, the project has to be large enough in scope to allow
for some economy of scale; this generally precludes projects of
less than about $50,000.00. The more distant the project, the larger
it has to be, for economic reasons. The project site should be such
that we can set up and maintain a remote project headquarters; this
helps to maximize productivity and minimize mobilization costs.
Access to equipment suppliers, product vendors, and reliable subcontractors
local to the job site also help to make distant work more practical
and cost effective.
WE
DECIDED TO TERMINATE THE DESIGN PROCESS BEFORE COMPLETION. DO WE
STILL HAVE TO PAY DESIGN FEES EVEN THOUGH WE DON'T HAVE (OR NEED)
A PLAN?
The design process can be terminated before completion for any number
of reasons. Such reasons can include: a sudden job transfer necessitating
an unexpected sale of the home; a client's eventual realization
that their wants and needs exceed their budget; discovery of a site
problem or other situation for which there is no practical or economically
feasible solution; etc. When a client enters into a design or consultation
contract with NATURE BY DESIGN, they are agreeing to pay for the
designer's time and expenses (see LANDSCAPE DESIGN
/ CONSULTATION CONTRACT for details).
If the contract is terminated during
the design process, the client is still obligated to pay for the
designer's time and any associated expenses related to the client’s
landscape design. The designer’s time and expenses will be
billed at the previously agreed upon rates in the contract. Depending
on when the design process is terminated, there may be little or
very little meaningful documentation to reflect the designer's effort
to that point. If the contract is terminated early (i.e., during
or after the initial client interviews and site analyses, photography),
again there may be very little meaningful data or documentation
to reflect the efforts of the designer.
The later the design process is
terminated, the more a designer will have to show for his/her effort.
Such is the nature of the design process (see WHAT IS LANDSCAPE
DESIGN?). It is not until the end of the process that the designer
brings everything together and formulates a meaningful design plan.
Up to that point, information, data, and ideas are still undeveloped
and of limited value when considered separately.
It is important to repeat that,
at NATURE BY DESIGN, the client agrees to pay for the design consultant’s
time and expenses, regardless of whether a plan is generated. The
landscape plan (together with its unique set of specifications)
is the culmination of the landscape design process; it is the vehicle
used by contractors to estimate the cost of the project and drive
it to completion.
HOW
MUCH DOES IT COST FOR LANDSCAPE DESIGN WORK? HOW LONG DOES THE PROCESS
TAKE? WHAT IS INVOLVED?
This is a difficult question to answer, because
there are so many variables that can affect the amount of time it
takes for a designer to conduct the design process and arrive at
an appropriate design for developing a client’s landscape
plan. Such variables can include the intended size, scope and complexity
of the project; the quality of input from the client; the involvement
and commitment of the client; unusual site problems; local or regional
restrictions and ordinances; quality of communication between designer
and client; etc. Because of all these variables, NATURE BY DESIGN
charges for its design / consultation services by the hour (see
LANDSCAPE DESIGN / CONSULTATION CONTRACT for
details).
Basically, not much can be accomplished
in less than three to five hours and even this would be unusually
fast. Between twelve and twenty hours of design time would be more
typical for our average projects requiring: retaining walls, drainage
work, landscape layout, flagstone walks and patios, garden pond
installation, etc.. We feel so strongly about the importance of
the design process in the development of a landscape that we rebate
our design fees when we complete the job (see LANDSCAPE
DESIGN / CONSULTATION CONTRACT for details). This is a win-win
situation for the customer and us, and is done to remove the concern
over design fees from the decision whether or not to employ a professional
landscape designer.
The normal procedure and course
of events at NATURE BY DESIGN is for the designer to accumulate
as much information from the client as possible before visiting
the site. Such information would include a completed landscape design/job
analysis questionnaire (see LANDSCAPE DESIGN QUESTIONNAIRE) and
relevant information about the site, such as surveys, house plans,
neighborhood restrictions, etc. The designer would then visit the
site with the purpose of interviewing the client and examining the
proposed work area. During this initial site visit, the designer
may begin collecting site data, measurements, and visual images
(i.e., photographs), or he/she may want to come back and do this
at a later date, depending upon the circumstances. Sometimes it
is best to allow some time for assimilation of first impressions
and new information before proceeding. Eventually, the client is
thoroughly interviewed as to their needs and wants, and the site
is thoroughly measured and photographed. This usually takes several
meetings with the client and several site visits to be thorough.
Rushing the design process can have negative consequences; it is
prudent to emphasize accuracy and completeness rather than speed.
Once the site has been thoroughly
analyzed, a base map is produced. The base map is simply an accurate
recording of all, or at least the most important, details of the
site. Once the base map is produced, it is used in conjunction with
all other previously gathered information to begin developing preliminary
drawings. We usually prepare two or three preliminary drawings for
the customer using the same design theory; this gives them many
options, all of which will work together, so they can pick and choose.
The preliminary drawings are then presented to the clients for their
input. Revisions, if necessary, are made, and a final plan is produced
incorporating the results of all the efforts made to-date. Specifications
for completing the project are produced. At NATURE BY DESIGN, we
usually include the specifications in our proposal for doing the
job. Our proposal also includes our price, or estimate, for doing
the job.
Although the total amount of billable
design time for a project may be the equivalent of several days
of work, it is rarely spent in a continuous manner. The design work
for a project can take weeks, or even months, to complete. This
is generally how long it takes for proper collection, coordination,
and assimilation of multifaceted information originating from many
different sources.
WHO
OWNS THE PLANS, IDEAS, AND INFORMATION GENERATED DURING THE DESIGN
PROCESS?
All plans, ideas, and information generated
or discussed during the design process, whether written, oral, graphically
represented, or electronically recorded or transmitted, are solely
the property of NATURE BY DESIGN until such time as all design fees
are paid in full. Any use or implementation prior to payment in
full is a breach of the LANDSCAPE DESIGN / CONSULTATION
CONTRACT.
Any publication, reproduction,
or revision prior to payment in full is a violation of copyright
laws and subject to prosecution. The landscape design and consultation
services provided by NATURE BY DESIGN are understood to be improvements
to real property under Mississippi law, regardless of whether or
not NATURE BY DESIGN actually provides construction labor or materials
to implement the plan.
WHAT IF I DON'T LIKE YOUR PLAN - DO I
STILL HAVE TO PAY YOUR FEE? At
NATURE BY DESIGN, it is practically impossible to go through the
entire design process and produce a plan that the customer does
not like. The reason for this is that the design process cannot
go forward without constant input and effective communication between
the designer and the client. The preliminary drawings/plans produced
during the design process are based on existing site conditions
and information given to the designer by the client. The design
process would never get beyond the preliminary plan stage without
the approval of the client. The preliminary plan stage is where
any remaining problems are resolved. The final plan is based on
preliminary plans (modified, or not) which have been approved by
the client.
NATURE BY DESIGN charges an hourly
rate for its design services (see LANDSCAPE DESIGN
/ CONSULTATION CONTRACT for details). If an impasse developed
between a designer and a client, and the client were the cause of
the impasse, the client would be expected to compensate NATURE BY
DESIGN for the designer's time and expenses. However, if NATURE
BY DESIGN’S designer were solely responsible for the impasse,
then the customer would not be expected to pay for services where
they did not benefit.
I WANT TO INSTALL
THE LANDSCAPE MYSELF. WILL YOU DO THE DESIGN WORK?
Generally, no. We believe that the best landscapes
are designed and built by the same responsible party. We think
this continuity is important. Our entire company is set up to
manage a project from beginning to end.
WHAT IS THE AVERAGE
COST OF A LANDSCAPE?
There is no such thing. Landscaping is personal.
Some people invest nothing in their landscape while others make
a large investment. However, from a real estate point of view,
if a homeowner invests less than five percent of the value of
their house on landscape development, then they are probably not
doing it justice. A landscape investment will probably not significantly
affect the resale value of a house unless it approaches ten percent
of the value of the house on an average
See:
http://msucares.com/pubs/infosheets/is965.htm
OR
http://www.smartmoney.com/mag/index.cfm?story=march03-cover
Landscapes involving outdoor living areas, water
features, seasonal gardens, and various other hardscape elements
obviously represent much greater investments by their owners.
WHY
DO YOU COLLECT A RETAINER FOR DESIGN SERVICES?
We collect a retainer to cover the initial costs of our design
services. We feel it represents a solid commitment to the design
process on the part of the client, and this is necessary for success
of the project.
Furthermore, it shows that the client has confidence
in our experience and abilities, which is also important for success.
If the retainer were ever to exceed the cost of the design fees,
then the excess would be credited towards completion of the project,
or returned to the client.
WHY
DO I NEED A LANDSCAPE DESIGNER? CAN'T I DO THIS ON MY OWN?
Most people can do anything they put their minds to. The reason
we are not all experts at everything is because people’s
time is limited. We tend to be good at those things that interest
us, because this is where we spend most of our time. A qualified
landscape designer has many years of concentrated education, training,
and experience behind his/her counsel.
The landscape design process (see WHAT IS LANDSCAPE
DESIGN?) is both time consuming and exacting. It requires skill,
creativity, and the ability to communicate effectively with others
using several different types of media. A professional landscape
designer asks questions about the site and the client that an
untrained person might not think to ask. These questions are the
basis of the design process, and the key to the development of
a good landscape is the design process. If a person has the education,
experience, talent, and creativity of a professional landscape
designer combined with the installation, construction, and maintenance
experience of a veteran field supervisor, then they don't need
to hire a landscape designer; they can and should design and build
their own landscape.
WHAT
IS THE DIFFERENCE BETWEEN DESIGN AND CONSULTATION?
DESIGN is an information gathering
and problem solving "process" which is intended to produce
an integrated plan for completing a client’s specific project
(see WHAT IS LANDSCAPE DESIGN?).
CONSULTATION
is the act or process of giving expert or professional advice.
The primary distinction between design work and
consultation lies with the intended outcome or objectives of the
undertaking. The objective of the design process is to arrive
at a plan of attack for completing a desired project. The objective
of consultation is simply to provide expertise and advice on specific
issues.
The main difference between a designer and a consultant
is the degree to which they are involved in a project. The designer
has overall responsibility for conducting the entire design process.
A consultant only provides expertise and advice on specific issues.
A consultant can give valuable advice throughout a project without
fully understanding the overall scope and objectives of the project.
Such is not the case with a designer. The designer must understand
everything about the project; how everything fits together. By
definition, a designer is a consultant, but a consultant is not
necessarily a designer.
At NATURE BY DESIGN, we normally rebate
design fees when our crews complete a project (see LANDSCAPE
DESIGN / CONSULTATION CONTRACT for details). However, consultation
fees are usually not rebated, because there is rarely any crew
work associated with advice given outside of the design process.
WHAT IF I LIKE THE
PLAN, BUT INSTALLATION COSTS FAR EXCEED MY BUDGET, DO I STILL
OWE YOU FOR THE PLAN EVEN IF I'M NOT GOING TO USE IT?
Sometimes a landscape plan is produced that
a client cannot afford to install. This can happen for a number
of reasons. The client may have withheld accurate budgetary information
from the designer. The designer may not have paid attention to
the budgetary information provided by the client. The client may
have requested, or demanded, specific features which were inherently
expensive and beyond their means. The client may have wanted a
designer to put together a "dream" landscape regardless
of cost only to see if the design was affordable. Since pricing
a project is about the last step in the design process, it is
very easy to be over budget without knowing it until the very
end. Such a situation does not negate the honest efforts of the
designer any more than a dry well would negate the efforts of
well drillers.
Obviously, one of the objectives of the design
process is to develop a landscape design that fits a client’s
budget. Sometimes this is not possible. The good news is that
the design process eventually points this out, and can prevent
a customer from starting a project they cannot complete. The ongoing
consulting process will help identify the appropriate financial
investment a customer can make. The design fee is a small price
to pay to avoid a much larger problem. Remember, we will work
with the customer on phasing a project in order support their
dreams. Meeting the needs and wants of our customer is our desired
goal.
When a client enters into a design or consultation
contract with NATURE BY DESIGN, they are agreeing to pay for the
designer's time and expenses? (see LANDSCAPE
DESIGN / CONSULTATION CONTRACT). When the designer produces
a plan that is based on the input from the client, the client
is responsible for the designer's time and incurred expenses at
the previously agreed upon rates. If the designer fails to pay
attention to client input, then they are not obligated to pay
for the design services.
The important thing to note is that the
client must be open with the designer about a budget figure for
a project; however it is often uncomfortable or awkward discussing
budgets early in the design process. For some it's like putting
the cart before the horse. But a successful landscape plan demands
realistic budgetary figures from a client from the beginning.
CAN YOU DO THE WORK
IN STAGES / PHASES IF I AM UNABLE TO AFFORD IT ALL AT ONE TIME?
WHAT NEEDS TO BE DONE FIRST?
Phasing the work is a great way to develop
a landscape, especially the larger, more complex and expensive
projects. At NATURE BY DESIGN, we are glad to phase projects for
those customers that request it; in fact, we often encourage customers
to phase their projects. However, phasing does add to the overall
cost of a project due to extra mobilization costs and other work
related inefficiencies. Depending upon the phasing time frame,
it can also affect the eligibility for a DESIGN-PURCHASE REBATE
(see answer to question HOW DOES YOUR DESIGN-PURCHASE REBATE WORK?).
Despite the extra costs, sometimes phasing a project is the only
way a client can afford what they want. Similarly, buying a car
and making a car loan makes it possible to purchase a new vehicle.
Phasing a project needs a strategy. It must be
done in such a way that work completed in an earlier phase is
not affected by work done in later phases. Compare the phasing
of a landscape with painting the floor of a room having only one
exit; you must start at the furthest point and work towards the
exit, otherwise you will be trapped, or ruin your work trying
to get out. In general, construction work (i.e., hardscapes) must
be done before the planting work begins.
Each project is unique which results in
its own logical phasing scheme. It is easy for the designer to
define a phasing plan to suit the needs of the client once a landscape
plan is developed. It is important to note that often the landscape
element a client wants most, or, is the main focal point of the
design, cannot be included in the first phase. If this element
were included in the first phase, it would make completion of
later phases impossible or prohibitively expensive. Therefore,
phasing requires patience.
WHEN THE LANDSCAPE
PROJECT IS COMPLETED, WILL I GET A FINISHED PLAN DRAWN ON PAPER?
Before answering this question, let's define
a few terms. A landscape PLAN is a communication device (it can
be written, verbal, graphic, computer generated, etc.), which
attempts to translate the results of the design process into a
set of instructions for completing a project. A DRAWING is an
assemblage of lines on some type of surface; the surface can be
almost anything, including paper, sand, blackboard, stone, leather,
etc. It is important to note that although paper drawings are
common components of contemporary landscape plans, they don't
have to be components at all. Many excellent landscapes have been
developed using other forms of communication. At NATURE BY DESIGN,
use of digital 3-D photo renderings, sketches, and 2-D drawings
are utilized.
At the end of the design process, we normally
provide a proposal to the client for further development of the
landscape. This proposal contains whatever written specifications
and drawings are necessary for completion of the work by one of
our crews. These can be extensive or minimal depending on the
nature and size of the job, and the instructions of the client.
Usually, however, in an effort to keep design costs as low as
possible, we only generate documents in the number and quality
necessary for completion of a project by one of our crews. If
we were preparing plans for unknown parties, they would have to
be much more detailed than those we would prepare for our own
crews. As a general rule we do not get involved in design-only
situations.
During the course of most projects, changes
are made to the original plans; these are made for a multitude
of reasons and always with the knowledge and consent of the client.
Original drawings are almost never completely revised at the end
of a project to reflect all of the changes that were made. This
would be time-consuming for a designer and therefore costly for
the client. About the only time we completely revise original
drawings is when we submit a project for award consideration,
and the drawings must match up exactly with our finished photographs.
Nevertheless, if a client wants a finished plan drawn on paper
we will provide it. The cost would be based on the designer's
time to produce it at normal design / consultation rates (see
LANDSCAPE DESIGN / CONSULTATION CONTRACT).
CAN I HIRE SUBCONTRACTORS
TO DO SOME OF THE WORK INSTEAD OF YOUR COMPANY?
It depends. We are a licensed Landscape Contractor,
and usually insist on using our own subcontractors so we can control
the overall quality of the project. However, there are times when
we welcome a client's help and participation in the role of contractor.
This might happen if the client has a previously established relationship
with a particular subcontractor, or is for some reason in a better
position than we are to coordinate the work of a subcontractor.
Such instances are rare, but we are open to explore this with
you.
NATURE BY DESIGN is a design / build / maintenance
company. We believe that the best landscapes are designed, built,
and maintained by the same responsible party. You are not obligated
to utilize our services to maintain your landscape; however, if
you do not have the time to maintain your investment, we would
be glad to tailor a maintenance program for you. We think this
continuity is important. Our entire company is set up to manage
a project from beginning all the way through the maintenance phase
of the project. We generally do not provide design-only services
for people who want to complete the project themselves, or with
the help of subcontractors.
DO YOU HAVE REFERENCES
AND / OR CAN WE SEE YOUR WORK?
Our website has been carefully designed to
allow you, a potential client, to review and evaluate our work
in your own home or office; however, after reviewing this material
you would like to talk with some of our previous customers, we
can arrange a time for you to communicate with them. We also have
a portfolio you can review before making a decision to hire NATURE
BY DESIGN’S services.
HOW
DOES YOUR DESIGN-PURCHASE REBATE WORK? WHY DO YOU GIVE A REBATE?
We feel so strongly about the importance of the
design process in the development of a landscape that we rebate
our design fees when a job is completed. This results in a win-win
situation for you, the customer, and for us. Our main goal is
to remove any concern you may have over design fees from the decision
of whether or not to employ a professional landscape designer.
Details of the DESIGN-PURCHASE REBATE are spelled
out in the LANDSCAPE DESIGN / CONSULTATION CONTRACT,
which is available on this web site. After thoroughly reading
this contract, the following example will make things clearer.
Example: Mr. and Mrs. John Doe hire NATURE BY
DESIGN to help them design their landscape. They do this by signing
a LANDSCAPE DESIGN / CONSULTATION CONTRACT
and paying a $300.00 retainer. One of NATURE BY DESIGN’S
designers spends twenty hours working for the Does. The designer/consultant
has incurred thirty dollars of expenses( photocopies, oversized
drawings etc.) related to the client’s work. The total design
bill for the Doe project is $1,050.00 (14 hours @ $75.00 = $1,050.00,
plus $30.00 for expenses); this bill is due at the conclusion
of the design work. Of the total design bill, $1,050.00 is eligible
for rebate, because expenses are not rebated. NATURE BY DESIGN’S
price for completing the Doe landscape project is $25,000.00.
NATURE BY DESIGN intends to use a subcontractor for $7,500.00
of the work; NATURE BY DESIGN’S crew will do the rest of
the work. Because the rebate is not applied to subcontractor fees,
only $17,500.00 of the total project cost is used as the basis
for calculating the rebate. The maximum rebate the Does are eligible
for is $875.00 (5% of $17,500.00). The Does want to phase the
work, doing half this year and the other half two years later.
NATURE BY DESIGN invoices the Does for $12,500.00 after completing
phase one of the project. Of this amount, $7,500.00 was subcontracted.
This leaves $5,000.00 as the base amount to be used for calculating
the rebate. $250.00 (5% of $5,000.00) of the $1,050.00 design
fee is rebated in the form of a credit on the last invoice for
Phase One. Because the Does are not going to complete the project
within the next twelve months, they will not be eligible for any
further design-purchase rebates on this project. If, however,
they change their minds and want to complete the project during
the first year, then they will be eligible for an additional $625.00
rebate (5% of $12,500.00) in the form of a credit on the final
project invoice. In this case, 87.5% of all design fees would
be rebated.
$1050.00 Total Landscape Design Fee
30.00 Non-Rebateable Design Expenses
1,050.00 Potentially Rebateable Design Fee
25,000.00 Landscape Installation Purchase Price
7,500.00 Non-Rebateable Subcontractor Fee
17,500.00 Price Basis for Rebate Calculations
X .05 Rebate Percentage
875.00 Actual Design-Purchase Rebate
12,500.00 Phase 1 Purchase Price
7,500.00 Non-Rebateable Subcontractor Fee
5,000.00 Phase 1 Price Basis for Rebate Calculations
X .05 Rebate Percentage
250.00 Phase 1 Rebate
12,500.00 Phase 2 Purchase Price
X .05 Rebate Percentage
625.00 Phase 2 Rebate
Note: Phase 2 must be completed within 12
months of the date of the original proposal to be eligible for
rebate.
A mount of the rebate depends on many factors (sub-contactor involvement,
phasing of project, size of project, etc.). For many of our projects,
the design fee is completely rebated.
WHY DO I NEED TO
SIGN A CONTRACT BEFORE YOU WILL VISIT MY HOME OR BUSINESS?
Although every landscape project is unique,
the process (i.e., design process) used to develop landscape plans
is the same for all. For a more complete discussion of the landscape
design process, see the answer to the question, WHAT IS LANDSCAPE
DESIGN?
One of the most important parts of the design
process is the initial site visit by the designer. The designer's
first impressions are most important. In order for the designer
to take advantage of these first impressions, he/she must be mentally
and physically prepared when they visit the site for the first
time. Part of the mental preparedness is knowing that their time
and efforts will not be wasted. This is accomplished by means
of the LANDSCAPE DESIGN / CONSULTATION CONTRACT.
Many people think that a designer has to visit
their site as the first step in the development of their landscape.
This is not the case. Many very important questions need to be
asked and answered before the designer makes the initial site
visit (see LANDSCAPE DESIGN QUESTIONNAIRE). These questions and
answers are the backbone of the design process. A good designer
will gather a great deal of information about the client's needs
and desires, as well as information about the site, before the
first visit. This information makes the initial visit more productive
and saves you, the client, as well as the designer/consultant
time and money.
A majority of the time the information the designer
collects must come from the client . The willingness and cooperation
of the client in providing this information is crucial to the
success of the design process. The client must be confident in
the designer's abilities before they begin working together. At
NATURE BY DESIGN, we provide a website to educate you about us
and our company. We also work increasing your confidence by spending
30 minutes of free consultation answering any questions and providing
you with the information you are needing (i.e. photos of past
jobs, referrals, etc.).
We feel this is best done over lunch or around
a time that fits into both of our schedules. This consultation
takes place before we make our initial site visit. By showing
how we have successfully handled other landscape challenges, we
feel the potential client receives the best information for making
a hiring decision. Once NATURE BY DESIGN is hired, we can confidently
put our total effort into your project.
WHEN
IS THE BEST TIME TO CONTACT NATURE BY DESIGN REGARDING A LANDSCAPE
PROJECT IN ORDER FOR IT TO BE COMPLETED BY A DESIRED DATE?
It is never too soon to begin the design process; the earlier,
the better. The problem is not starting early enough and starting
too late. The design process takes time, usually from weeks to
months.
If you would like to begin the work in the spring,
contact us the prior fall or early winter at the latest; if you
would like work to begin in the fall, contact us the prior spring
or early summer. If you contact us during the busy seasons (spring
and fall), it may be difficult for us to give you immediate attention.
Sometimes we can accommodate last minute projects; however it
would not be wise to count on it.
DO YOU PROVIDE ANY LANDSCAPE
SERVICES THAT DO NOT REGUIRE A DESIGN?
The answer to that question is yes and no. If
you are adjusting a feature to your landscape (i.e. landscape
maintenance, seasonal flowers, color pots, statuaries, etc.) then
yes. The reason a no is that a landscape master plan is essential
in providing the footprint for your exterior surroundings. If
you are thinking about doing some landscaping here and there,
this approach can be more costly in the long run.
A custom home could not be built without a master
plan describing the step by step process of building. You may
already have a professionally landscaped yard, and would like
to add some features to it. That would be an essential point to
make on the LANDSCAPE DESIGN/JOB ANALYSIS QUESTIONNAIRE. If you
are interested in starting over or have a new home that needs
to be landscaped, a complete landscape design is essential.
We will be glad to design your master plan and
phase your installation process over a time period that will fit
into your budget. If you would like, we can maintain your investment
through proper fertilizing, pruning, mowing etc.. We are a one
stop landscape and maintenance company. Our staff can develop
a custom design and maintenance program to meet your specific
needs.
WHAT IS THE MINIMUM SIZE
JOB THAT YOU WILL ACCEPT?
No job is too small. Please do not hesitate to
call us about your landscape needs. We are in business of helping
others solve their landscape dilemmas.
We have been in the landscape business for 15
years and are Certified in the State of Mississippi as a Landscape
Contractor.
We are members of the Association Professional
Landscape Designers www.apld.org,
Associated Landscape Contractors of America www.alca.org,
and Mississippi Nursery and Landscape Association www.msnla.org
.
For more information:
Please E-Mail us at: info@naturebydesignofmadison.com
Or call us at 601-720-0195
Fax Number: 601-607-7861
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